SYLLEBUS OF MARKETING FOR BANK EXAMS PREPARATION

1)     Marketing Introduction

2)     Marketing Mix (4 Ps)

3)     Market Concepts and types of marketing

4)     Marketing Channels

5)     Marketing Research

6)     Marketing Environment

7)     Consumer behavior and Loyalty

8)     Segmentation, targeting and positioning (STP)

9)     Product Life Cycle (rapid, slow skimming and penetration)

10)   Managing Product Line, brands and packaging

11)   Managing Services (banks)

12)   Important terms: (frequently asked in banks paper)

(i)    Cross-Selling

(ii)   Relationship marketing

(iii)   DSA, DST and DSR

(iv)   Customer Vs Consumer

(v)    Service Marketing (7 Ps)

(vi)   Call, Lead, Prospects and Target market

(vii)  Market Share, ROA, ROI, USP and SBU

(viii) Salesman Qualities

(ix)   Levels and types of Communication

(x)    E-Commerce/ E-banking/Digital-banking and M-banking

(xi)   Types of Discounts and Stores

(xii)   Niche marketing

(xiii)  Employee Stock Option Plan (ESOP)

(xiv)  Total Quality Management (TQM)

(xv)   High Net worth Individual (HNI)

(xvi)  SWOT Analysis

(xvii) Management Information System (MIS)

(xviii) Marketing Information System (MkIS)