MARKETING VS SELLING

Difference between Selling and Marketing

Marketing is much wider than selling and much more dynamic.

The fundamental differance between the two is that selling revolves around the needs

and interest of the seller.

Where as Marketing revolves around the needs and the interest of the buyers.

Selling is an inside-out perspective. Its starts from factory, focuses on the company's

existing products, and calls for heavy selling and promotion to obtain profitable sales.

Marketing takes an outside-in perspective It starts with a well defined markert, focuses

 on customer needs, co-ordinates all the marketing activities affecting customers,

makes profits by creating customer satisfaction.

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Marketing is primarily about research - identifying potential buyers and then finding the

best way to introduce your product to them.

Selling is about overcoming objections. It is a one to one technique where the seller

 helps the buyer to reach a decision. Selling is when all marketing research is applied at

 the point of sale.

Marketing is an art as well as a numbers game.sales is more of an art only.

Broadly, Marketing creates the atmosphere to make it easy for sales to happen.

Marketing consists things like:

Marketing Strategy,target market etc.

Sales" obviously is getting out and writing the orders ... tough disciplined work. This involves skills like "closing" the sale - very different skills to Marketing

Good sales people do not make good marketers and vice versa ...

A marketer is a creative person, a law unto himself, a person with few boundaries, a person who lives inside the head of your customer, a person who dreams and creates at any/all hours of day and night, a person who can send normal disciplined people crazy.