QUIZ 1- WITH ANSWERS

1.Which among the following is not a internal factor of Marketing Environment?
(A)Policy of the firm
(B)Marketing Distribution Channel
(C)Labor Policy of the Government
Ans- (C)

 2.Which among the following does not come under social environment of marketing?
(A)Life Style
(B)Caste System
(C)Size of Population

Ans-(C) size of population comes under Demographic Environment

3.Which among the following are called final accounts of a Bank ?
(A)Trading Account, Profit & Loss Account and Balance Sheet
(B)Profit & Loss Account and Balance Sheet
(C)Balance Sheet Only

Ans- (B)

 4.Loan & Advances of a bank come under which of the following category ?
(A)Assets
(B)Liabilities
(C)Costs

Ans-(A)

 5.What is the full form of ECB ?

(A)Extra Commercial Banking
(B)Extra Commercial Borrowings
(C)External Commercial Borrowings

Ans-(C)

 6.Which among the following is correct regarding call option & put option in currency markets?
(A)Call option is for sellers & Put Option is for Buyers
(B)Call Option is for Buyers & Put option is for sellers
(C)none of them is correct

Ans-(B)

 7.All the foreign exchange of the country ultimately goes to which of the following ?
(A)Ministry of Finance
(B)Reserve Bank of India
(C)Finance Secretariat

Ans- (B)

 8.In the Banking Environment , which among the following is the internal factor?
(A)Customer
(B)Staff
(C)Market

Ans-(B)

 9.Which among the following is NOT a controllable factor of Marketing Environment ?
(A)Labeling of a Product
(B)Policy of the firm
(C)Organizational Structure

Ans-(A)Labeling requires some legal aspects.

 10.Employee of a Bank comes under which of the following environment ?
(A)External Environment
(B)Internal Environment
(C)Indirect Environment

Ans- (B)

 11.Bulk Breaking comes at which part of the marketing channel ?
(A)Wholesaler
(B)Distributor
(C)Retailer

Ans-(C)

 12.Which among the following media has most effective visual impact on a customer?

(A)News paper
(B)TV
(C)Radio

Ans- (B)

13.The desirability and profitability of advertising can be judged by which of the following ?
(A)Selection of media.
(B)Coordination of marketing & advertising
(C)Return on Investment

Ans-(C)

14.Telemarketing is effective in _______ ?
(A)Industrial Marketing
(B)Consumer Marketing
(C)Industrial as well as Consumer Marketing

Ans- (C)

 15.Which among the following is the smallest retailing unit?
(A)Departmental Store
(B)Specialty Stores
(C)Convenience Stores

Ans- (C)

 16.Which among the following is the largest retailing Unit?
(A)Cash & Carry Store
(B)Super market
(C)Hyper market

Ans-(C)