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Wednesday, 15 June 2011

IMPORTANT ABBREVIATIONS

CRM           CUSTOMER RELATIONSHIP MANAGEMENT
ECRM         ELECTRONIC CUSTOMER RELATIONSHIP MANAGEMET
ATM            AUTOMATED TELLER MACHINE
SIP              SYSTEMATIC INVESTMENT PLAN
DST             DIRECT SALES TEAM
DSR             DAILY SALES REPORT
DSA             DIRECT SELLING AGENT
SWOT         STRENGTH WEAKNESS OPPORTUNITY THREATS
TQM            TOTAL QUALITY MANAGEMENT
ISP               INTERNET SERVICE PROVIDER
JIT               JUST IN TIME
POP             POINT OF PURCHASE
B2B             BUSINESS TO BUSINESS
B2C             BUSINESS TO CUSTOMER
C2C            CUSTOMER TO CUSTOMER
FMCG         FAST MOVING CONSUMER GOODS
IPO              INITIAL PUBLIC OFFER
VCM           VALUE CHAIN MANAGEMENT
SCM           SUPPLY CHAIN MANAGEMENT
WOM          WORD OF MOUTH
USP             UNIQUE SELLING PREPOSITION
STP             SEGMENTATION TARGETING POSITIONING
SBU             STRATEGIC BUSINESS UNIT
HNI             HIGH NETWORTH INDIVIDUAL
ESOP          EMPLOYEE STOCK OPTION PLAN
ROI             RETURN ON INVESTMENT
ROA            RETURN ON ASSETS
PLC             PRODUCT LIFE CYCLE
MIS             MANAGEMENT INFORMATION SYSTEM
MKIS          MARKETING INFORMATION SYSTEM

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1 comment:

  1. Unknown12 April 2013 at 08:52

    Thanks a lot for providing such knowledgeable & helping topics for the competitive exams......





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