IMPORTANCE OF MARKETING IN BANKING

1-      

marketing is the most useful tool for banking...all the 
products of banking has to be marketed in order to tap the 
potential customers..marketing of products and services by 
fullfilling the need and wants of the customers is required 
for effective running of the organisation

2-
Marketing is the prime tool of banking sector.It satisfies 
customer benefit and deal with banker and customer both 
work has done one is receipt and payment.Moreever it is 
direct relation with loan sector.
 
3-Marketing not only important for Banking sector, it is a 
vital arm of any sector/firm. Without marketing one 
firm/business entity could not serve a long. How better 
services/products u offer for the public, the advantages of 
using ur products/services should reach the public. It may 
be advertisement, good quality, timely attention and many 
more factors. 

Coming to banking sector, in the present situation of 
globalisation, as a big market of the world, our india is 
facing toughest competition from global banks. In this 
situation it is must to have good marketing department and 
good marketing strategy. 
 
4-
In current scenario marketing is very useful tool for
banking sector for attracting customers for various banking
products. Old days are gone for banking wherein the customer
had to walk in to his bank and ask for services. Due to
increase in competition it has become imperative for banks
to  use marketing tool to increase there market share by
providing awareness of there products to there prospective
customers.

Now banks have to provide knowledge of there products to
their customers and create requirement of their products
among the prospective customer and for that marketing has
become a most important tool which connects the customers
and products offered by the bank.