1. FIND THE CORRECT STATEMENT-
1) MARKETING IS REDUNDANT IN MONOPOLISTIC COMPANIES
2) THE PERFORMANCE OF A SALESPERSON DEPENDS ON THE AMOUNT OF INCENTIVES PAID
3)AN INCREASE IN MARKET SHARE INDICATES FALL IN BUSINESS VOLUME
4)A MISSION STATEMENT IS PART OF THE COMPANY'S PROSPECTUS.
2. CRM IS-
1) A PRE-SALES ACTIVITY
2) A TOOL FOR LEAD GENERATION
3) AN ONGOING DAILY ACTIVITY
4) THE TASK OF DSA
5) ALL OF THE ABOVE
3. BANCASSURANCE CAN BE SOLD TO-
1) ALL BANKS
2) ALL INSURANCE COMPANIES
3) ALL EXISTING & PROSPECTIVE BANK CUSTOMERS
4) ALL OF THE ABOVE
4. CROSS SELLING IS NOT EFFECTIVE FOR WHICH ONE OF THE FOLLOWING PRODUCT
1) DEBIT CARDS 2) SAVING ACCOUNTS
3) PENSION LOANS 4) PERSONAL LOANS
5. WHICH OF THE FOLLOWING IS NOT INVOLVED IN THE GROWTH STRATEGIES OF A
COMPANY-
1) HORIZONTAL INTEGRATION 2) VERTICAL INTEGRATION
2) DIVERSIFICATION 4) INTENSIFICATION
5) NONE OF THESE
6. CROSS SELLING IS BASIC FUNCTION OF -
1) ALL EMPLOYERS 2) PLANNING DEPARTMENT
3) THE CUSTOMERS 4) PRODUCTION DEPARTMENT
5) SALESPERSON
7. A SUCCESSFUL' BLUE OCEAN STRATEGY' REQUIRES
1) EFFECCTIVE COMMUNICATION 2) INNOVATIVE SKILLS
3) MOTIVATION 4) ALL OF THE ABOVE
5) NONE OF THESE
8. SME MEANS
1) SELLING & MARKETING ESTABLISHMENTS
2) SELLING & MANAGING EMPLOYEE
3) SALES & MARKETING ENTITY
4) SMALL & MEDIUM ENTERPRISES
5) NONE OF THESE
9. ONE OF THE FOLLOWING IS NOT INCLUDING IN 7P'S OF MARKETING
1) PRODUCT 2) PRICE
3) PRODUCTION 4) PROMOTION
5) NONE OF THESE
10. THE TARGET GROUP FOR SME LOAN IS-
1) ALL BUSINESSMAN 2) ALL PROFESSIONALS
3) ALL SALESPERSON 4) ALL SSI'S
5) NONE OF THESE
11. HOME LOANS CAN BE BEST CANVASSED AMONG
1) BUILDERS 2) FLAT OWNERS
3) LAND DEVELOPERS 4) INDIVIDUALS WANTING TO BUY A FLAT OR HOUSE
1) MARKETING IS REDUNDANT IN MONOPOLISTIC COMPANIES
2) THE PERFORMANCE OF A SALESPERSON DEPENDS ON THE AMOUNT OF INCENTIVES PAID
3)AN INCREASE IN MARKET SHARE INDICATES FALL IN BUSINESS VOLUME
4)A MISSION STATEMENT IS PART OF THE COMPANY'S PROSPECTUS.
2. CRM IS-
1) A PRE-SALES ACTIVITY
2) A TOOL FOR LEAD GENERATION
3) AN ONGOING DAILY ACTIVITY
4) THE TASK OF DSA
5) ALL OF THE ABOVE
3. BANCASSURANCE CAN BE SOLD TO-
1) ALL BANKS
2) ALL INSURANCE COMPANIES
3) ALL EXISTING & PROSPECTIVE BANK CUSTOMERS
4) ALL OF THE ABOVE
4. CROSS SELLING IS NOT EFFECTIVE FOR WHICH ONE OF THE FOLLOWING PRODUCT
1) DEBIT CARDS 2) SAVING ACCOUNTS
3) PENSION LOANS 4) PERSONAL LOANS
5. WHICH OF THE FOLLOWING IS NOT INVOLVED IN THE GROWTH STRATEGIES OF A
COMPANY-
1) HORIZONTAL INTEGRATION 2) VERTICAL INTEGRATION
2) DIVERSIFICATION 4) INTENSIFICATION
5) NONE OF THESE
6. CROSS SELLING IS BASIC FUNCTION OF -
1) ALL EMPLOYERS 2) PLANNING DEPARTMENT
3) THE CUSTOMERS 4) PRODUCTION DEPARTMENT
5) SALESPERSON
7. A SUCCESSFUL' BLUE OCEAN STRATEGY' REQUIRES
1) EFFECCTIVE COMMUNICATION 2) INNOVATIVE SKILLS
3) MOTIVATION 4) ALL OF THE ABOVE
5) NONE OF THESE
8. SME MEANS
1) SELLING & MARKETING ESTABLISHMENTS
2) SELLING & MANAGING EMPLOYEE
3) SALES & MARKETING ENTITY
4) SMALL & MEDIUM ENTERPRISES
5) NONE OF THESE
9. ONE OF THE FOLLOWING IS NOT INCLUDING IN 7P'S OF MARKETING
1) PRODUCT 2) PRICE
3) PRODUCTION 4) PROMOTION
5) NONE OF THESE
10. THE TARGET GROUP FOR SME LOAN IS-
1) ALL BUSINESSMAN 2) ALL PROFESSIONALS
3) ALL SALESPERSON 4) ALL SSI'S
5) NONE OF THESE
11. HOME LOANS CAN BE BEST CANVASSED AMONG
1) BUILDERS 2) FLAT OWNERS
3) LAND DEVELOPERS 4) INDIVIDUALS WANTING TO BUY A FLAT OR HOUSE
