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Saturday, 21 May 2011

Email Marketing Acronyms and Abbreviations

Email Marketing Acronyms and Abbreviations

AOL - America Online
ASP - Application Service Provider
B2B - Business to Business
B2C - Business to Consumer
CPA - Cost Per Acquisition or Cost Per Action
CPC - Cost Per Click
CPM - Cost Per Thousand
CPS - Cost Per Sale
CTR - Click-Through Rate
ESP - Email Service Provider
FFA - Free-For-All Link List
ISP - Internet Service Provider
MSN - Microsoft Network
PFI - Pay For Inclusion
PFP - Pay For Performance
PPC - Pay Per Click
PPCSE - Pay Per Click Search Engine
PPL - Pay Per Lead
PPS - Pay Per Sale
PV - Page View
ROI - Return On Investment
RON - Run Of Network
ROS - Run Of Site
SEO - Search Engine Optimization
SEP - Search Engine Positioning
URL - Unversal Resource Locator
USP - Unique Selling Proposition
UV - Unique Visitor
WWW - World Wide Web
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